FatBoy Ice Cream

Partnered with FatBoy Ice Cream to evolve packaging across the brand’s frozen treat lineup, including S’mores, Waffle Cone and Cookie Sandwich Pops. The work spanned creative concepting, package design, art direction, production and final print-ready artwork across multiple flavors, formats and pack sizes.

From developing distinct flavor identities and directing product photography to refining layouts and building production-ready mechanicals, the goal was to create a bold, craveable packaging system that feels unmistakably FatBoy while staying cohesive across the shelf.

Find the product Online Here:
https://fatboyicecream.com/

Experience
- Creative Direction
- Packaging
- Digital Collateral
- Print Collateral
- Retouching
- Print Production Artist